The Family Place Announces Appointment of Key New Talent in Chief Officer Roles

June 21, 2022
DALLAS, TX (June 21, 2022) — Dallas-based family violence service agency, The Family
Place, announces the recent appointment of Molly Fiden as Chief Strategy and Brand
Development Officer and Katie Sperry as Chief Development Officer.
Fiden brings an entrepreneurial perspective to The Family Place along with experience in
developing creative branding, marketing, and communications strategies. Sperry has an
extensive background in donor relations, corporate partnerships, event-based fundraising,
and staff development. Both joined The Family Place team in June 2022 under the
leadership of CEO Mimi Sterling.
“I’m thrilled to have both Molly and Katie join our team here at The Family Place,” Sterling
said. “They are both not only tremendously talented in their fields but are passionate about
the mission of our organization. We want to ensure bright futures for every survivor of
family violence, empowering them to lead lives free from abuse for generations to come.
Molly and Katie will work together to propel the agency into the next stage of our growth.”
Fiden brings 20 years of diverse development and marketing experience to the agency,
most recently as a part of Team Rubicon, where she initiated an individual major gifts
program for the country's central region, growing the donor base by creating specialized
communication strategies. Before that she held various management roles, including
Director of Operations for two worldwide temporary exhibitions, Michelangelo’s Sistine
Chapel: The Exhibition and The Museum of Failure, in addition to Director of Institutional
Advancement at The Sixth Floor Museum at Dealey Plaza in Downtown Dallas.
Fiden lived in Chicago before Dallas, where she was the Director of Development for the
Alliance Française de Chicago, Assistant Director of Development for PAWS Chicago,
Corporate Giving Manager for The Field Museum, and she led the major gift stewardship
program for Children’s Memorial Foundation. Fiden has a bachelor’s degree in Political
Science from Canisius College in Buffalo, New York.
“I am honored to be a part of The Family Place and hope to make an incredible impact as
the agency continues to grow to meet the needs of the North Texas community and
beyond,” Fiden said. “My immediate goals are to engage the corporate community in
meaningful partnerships and increase our profile on a national level. The Family Place is
fortunate to have a committed and strong CEO and Board of Directors who will support the
path forward into the next 50 years.”
Sperry is a nonprofit professional with 17 years of experience connecting donors to
organizations' missions to ensure lifetime engagement. She most recently was Vice
President of Strategic Relationships at the American Heart Association, an organization she
served for seven years in various roles, including Vice President of Development in charge
of social campaigns. During her time at the American Heart Association, Sperry raised more
than $35 million for the American Heart Association. She has also been Development
Director at the Dallas Zoo and spent eight years at the March of Dimes, serving in various
roles. Sperry has a bachelor’s degree in Fashion Merchandising and Marketing from Texas
Christian University.
“What compelled me to join The Family Place, in addition to the organization’s mission,
were the people I met. An organization is only as strong as its people and The Family Place
has one of the most dedicated groups of donors, volunteers, and staff in Dallas. I’m honored
to work alongside this incredible talent to build upon the organization’s previous success
to ensure our clients have bright futures ahead.”
High-resolution images are available HERE.
Started in 1978 as one of the first family violence shelters in Texas, The Family Place has
become one of the largest family violence providers in the state. Today, The Family Place
operates three emergency shelters, which provide 177 shelter beds each night for women,
men, and children, and three counseling centers. In 2021, The Family Place served 9,466
clients providing 65,630 days of emergency shelter, 21,036 days of transitional housing,
22,717 hours of counseling to nonresidential clients, and 10,465 hours of counseling to
batterers. All services are free and are provided in Spanish and English. The organization
also operates a 24-hour crisis hotline, reachable seven days a week at 214-941-1991. For
more information on The Family Place, please visit and follow us on
LinkedIn, Instagram, Facebook, and Twitter.